Location: Hyderabad, India (Work from Office)

About the Company:
Flexday AI is a fast-growing technology company that provides AI-powered solutions to enterprises in various industries. We are committed to using cutting-edge technologies and innovation to solve complex business problems and help our clients achieve their goals. Our team comprises talented engineers, data scientists, and business professionals who work collaboratively to create world-class solutions.

About the Job:
As a Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will work closely with cross-functional teams to implement campaigns and initiatives that align with our business objectives. The ideal candidate is a creative, data-driven, and enthusiastic professional with a passion for marketing.

Roles and Responsibilities:

• Market Research: Conduct research on the Indian market, industry trends, and competitor activities to identify opportunities and insights for marketing strategies.
• Marketing Strategy: Develop and execute marketing strategies and campaigns that align with business goals and objectives, targeting specific customer segments. Content Creation: Create and curate compelling content, including blog posts, whitepapers, case studies, and videos, to educate and engage the target audience.
• Social Media Management: Manage and grow our social media presence by creating and scheduling posts, monitoring engagement, and analyzing performance.
• Email Marketing: Develop and execute email marketing campaigns, newsletters, and drip campaigns to nurture leads and maintain customer engagement.
• SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to drive traffic and conversions.
• Event Planning: Coordinate and manage both virtual and physical events, such as webinars, conferences, and trade shows, to promote our AI solutions.
• Marketing Analytics: Track and analyze the performance of marketing campaigns and initiatives, using data to make data-driven decisions and report results to the management team.

Requirements:

• Masters or MBA in Marketing, Business, or a related field.
• Strong knowledge of digital marketing channels and tools.
• Proficiency in using marketing software and analytics tools.
• 3+Years of experience marketing role.
• Collaborative and able to work effectively in a team.